Services Approach Case study partners@meridianconsulting.com
Marketing Strategy Consulting

For marketing that stopped converting somewhere along the way

Meridian works with growth-stage companies to diagnose what's broken in the funnel — and build a strategy the team can actually execute.

$180M+client revenue influenced
40+engagements delivered
14 yrsaverage consultant experience
FintechB2B SaaSConsumer RetailHealthtechMarketplaces
Who we work with

Three situations we're usually called in for

Stalled growth

CAC is climbing, growth is flat

Paid channels used to work. Now spend is up and pipeline isn't. We find where the leak actually is.

New leadership

A new CMO needs a fast, credible plan

We build the 90-day marketing plan a new leader can bring to the board with confidence.

Pre-raise

Investors are asking about the growth story

We help tighten the narrative and the numbers behind it before a fundraising round.

What we do

Engagements built around one clear problem

01

Growth audit

A full teardown of your funnel, channels, and spend — with a prioritized list of what to fix first.

02

Go-to-market strategy

Positioning, channel mix, and messaging for a new product or market entry.

03

Fractional CMO

Senior marketing leadership on a part-time basis while you build or rebuild the team.

04

Board & investor narrative

Turning marketing performance into a story that holds up under investor scrutiny.

Featured case study

How a Series B fintech cut CAC by 34% in one quarter

Client came to us with rising spend and flat signups. We found the funnel was leaking at onboarding, not acquisition — and redirected budget accordingly.

Request the full case study
−34%customer acquisition cost
+61%trial-to-paid conversion
11 wksengagement length
3.2×marketing-sourced pipeline
Our approach

Diagnose before we prescribe

Discovery

Interviews with your team, a full data pull, and a look at every active channel.

Diagnosis

We map the funnel and find where the real bottleneck is — usually not where people expect.

Strategy

A prioritized roadmap with clear owners, timelines, and expected impact.

Execution support

Optional hands-on support to implement the plan alongside your team.

"Meridian told us things our own team was too close to see. Within a quarter, the plan they wrote had already paid for the engagement three times over."

— Elena Vasquez, VP Marketing, a Series B fintech client

Not sure where the leak is either?

A 30-minute call is usually enough to tell you if it's a strategy problem or an execution problem.

partners@meridianconsulting.com